Audi of America

Audi A3 Dealer Launch

What

Audi of America was hosting a national launch of the Audi A3 and across the country a variety of different activations we're taking place. TANTRUM created and supported the lead national dealership launch in Manhattan.

How

The Audi dealership & TANTRUM invited a selected group of existing and prospective customers to the Audi A3 Launch in the heart of Manhattan NY. Live music, drinks and a party atmosphere greeted the guests.

Results

over 600 guests over the evening attended all being introduced to the new Audi A3, taking photos and sharing to social media with a custom hash tag.